New CPM pricing and other updates in the platform

By: PopUnderTOTAL   Date: 2019/02/21

New CPM pricing and other updates in the platform

Since PopUnderTotalís launch in 2015, like any other business, there has been ups and downs. However, the firm has been acquired this year by a new company, and this change means that there will be some new improvements on the website in order to boost your trust.

We are proud to announce that our talented team has developed new improvements in order to offer a better user experience.

Our main goal is to provide our publishers and advertisers the best performing tools to help them accomplish their goals.

So what is new?

On the one hand, we managed to create a new CPM rate list where you can find the different prices we have set according to the country. As a result, we classified all the countries into 4 categories or tiers. You can find the rates sheet here:

On the other hand, we also implemented new targeting features with the idea of helping our advertisers to increase their ROI. From now on, you will be able to find carrier targeting solutions, apart from the multiple segmentation possibilities we offered before.

We also have launched a new RTB system that improves the delivery among all the publishers.

Finally, we have successfully developed and implemented the new tracking pixel tool for advertisers. Thanks to the tracking pixel, it is possible to know how many people see or interact with your ad. Consequently, advertisers can set better targeting and increase their ROI.

We hope you like it and find them useful.