eCPM Stabilization Process

By: PopUnderTOTAL   Date: 2015/06/27

eCPM Stabilization Process

We have decided to write this article in order to explain our publishers why rates may appear to be rather low immediately after getting your domain approved.

Our team is trying to get the best out of each visit any publisher is sending us, therefor unlike other networks which have some sort of automatic optimization feature, or don't optimize at all, we do everything manually.

The reason for our manual optimization process is easy to understand. No algorithm or artificial intelligence is able to do what a real human is capable of, therefor, we at PopUnderTOTAL have a dedicated team of account managers which handle each domain individually to maximize the revenue of the publisher.

It's within our own interest to get the highest revenue from the traffic which you as a publisher have, for the simple reason that we get 20% of whatever you get. Bottom line is, the more the better for us as well.

The stabilization process

  1. Upon getting your domain approved, a default set of campaigns is assigned to it in order for us to understand which campaigns convert best for your traffic.
  2. After 7 days have passed, your account manager will prioritize the best converting campaigns.
  3. Since it's a real human doing this, you can't expect the prioritization to be instant so it can take another 7 to 14 days to complete this process.
  4. As the process evolves, your account manager will assign more and more high paying campaigns to your domain.

The above stabilization process only applies for the in-house campaigns, which are hand-picked high converting campaigns that our team selected to run within our network.

We also have a high number of direct advertisers. Most of our direct advertisers prefer to run their campaigns with keyword based targeting. Upon creating a campaign they get a list of keywords for the websites that were active in the day the campaign is being created, this means that if your domain sends no traffic in that day it will be impossible for the advertiser to target it in the first place.

What should you do and expect from us?

The conclusion is that you should not expect sky-high rates in the first day after adding our code on your domain, but in the end we guarantee that results will be more than worth the waiting.